Mavenly did not begin with a product idea. It began in 2020, when our founder started HBCU Endowment Fund, a 501(c)(3) supporting historically Black colleges and universities. Running the Fund's grant program — discovering opportunities, drafting applications, managing the pipeline, reporting outcomes — exposed the same problem that almost every nonprofit grants team encounters within their first quarter: the available tools support the paperwork around the work, but never the work itself.
The same pattern reappeared at World Nourishment Foundation, where outcome reporting against funder-specific compliance frameworks consumed staff hours that should have gone to mission delivery. By 2024, after four years of running grant programs across two nonprofits, the gap was clear enough to be acted on.
Mavenly's design began the following year, with both organizations — HBCU Endowment Fund and World Nourishment Foundation — as the first design partners. The product is shaped, week by week, by the practitioners who use it. That is the only way it could work.
"The most valuable hour I ever spent in this business was a Tuesday afternoon at HBCU Endowment Fund — watching a development director rewrite the same paragraph for the fifth time because none of our tools could tell her what the funder actually wanted. That hour is the entire reason Mavenly exists.
Trevor James
Founder & Chief Executive Officer